IP Valuation
PURPOSE
For objective valuation, we have developed a method to derive both current and future values by applying weights and discounting cash flows based on activity periods. This approach utilizes both qualitative and quantitative data sourced from musicians.
GOALS
Our goal is to analyze musicians' value from various perspectives using data-driven evaluation criteria. This approach aims to clearly identify factors contributing to success or failure, as well as growth potential, which can be incorporated into future plans.
This method moves away from traditional evaluation practices that rely on the intuition and direction of a limited number of decision-makers, typically within the companies representing the musicians. Furthermore, it offers fans—who are considered loyal consumers—the opportunity to engage in the collaborative process of developing follow-up plans, fostering a more open and secure entertainment ecosystem.
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